No Time to Die debuts slightly below expectations with $ 56m

DANIEL CRAIG in No Time to Die (2021) – IMDB.COM

LOS ANGELES – No time to die, the latest installment in the James Bond franchise, debuted with $ 56 million at the North American box office, a result somewhat below expectations and signals that even one of the most famous brands in the Film history is still forced to face a cinematic landscape that has been dramatically altered by the pandemic.

On the way for the weekend, No time to die was expected to earn between $ 60 million and $ 70 million in its first three days of release. While not a disaster, the film’s final weekend total should be higher as it received positive reviews and represented Daniel Craig’s latest outing as a stylish secret agent.

In light of the ongoing pandemic, the assessment of the first box office results for No time to die is not so clear. For some films, especially during a public health crisis, a $ 56 million opening weekend would be a source of great jubilation. Corn No time to die is no ordinary movie. It comes with a huge production budget of $ 250 million, not to mention marketing expenses of over $ 100 million. Add the tens of millions it costs to delay No time to die, which was due to be presented in April 2020 before the pandemic alters those plans, and box office experts believe that, on a cautious basis, No time to die must gross at least $ 800 million at the global box office to make money in its cinema window. For Bond, the franchise has many marketing partners and ancillary links, with Rolex, Aston Martin and more, that could help cushion potential losses.

Abroad, the public has been there for No time to die at the international box office, where he has already made an impressive $ 145 million. Directed by Cary Joji Fukunaga (Real detective), Adventure 007 has opened up in most major markets except China (slated for October 29), which is popular territory for all things Bond. Overall, the film raised $ 313 million.

At the domestic box office, slightly mixed results for No time to die are attributable to several factors, including the reluctance of older audiences to return to the cinema and its long duration of two hours and 45 minutes, which limited the number of screenings per day. It is also the first Hollywood mast with real competition at the box office. The sequel to the Sony comic book Venom: let there be carnage opened last weekend and continued to draw crowds, which may have cannibalized ticket sales for Bond.

With No time to die claiming first place at the national box office, the venomollow-up slipped to second place with $ 32 million, a figure that is more than many pandemic-era releases have done in their entire theatrical release. In total, Venom: let there be carnage generated $ 141 million in North America and $ 185 million globally.

Given that Bond is a property that tends to favor an older audience, a demographic that doesn’t always make the effort to watch a movie on opening weekend, box office analysts were encouraged by No time to die. According to United Artists Releasing, the company distributing the film in the United States, 25% of ticket buyers returned to theaters for the first time in more than 18 months for Bond.

In third place on the national charts, The Addams Family 2 generated $ 10 million, bringing its North American total to $ 31.1 million. The animated family comedy, from MGM and United Artists Releasing, is being offered simultaneously on premium video-on-demand platforms.

Disney Superhero Adventure Shang-Chi and the legend of the ten rings landed at No.4 with $ 4.2 million in its sixth weekend in theaters. Globally, the Marvel comic book adaptation topped $ 400 million worldwide, making it the sixth highest grossing film of the year. With $ 212 million in North America, it remains the highest grossing film of 2021 at the domestic box office.

The Many Saints of Newark, a prequel to The Sopranos, topped the top five with a paltry $ 1.4 million on his second outing. That puts ticket sales for the Warner Bros. movie, which debut day and date on HBO Max, at a dismal $ 7.4 million. It cost $ 50 million to manufacture. – Reuters

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