Need a “Lenda”? LendingTree’s new campaign showcases consumer choice with a celebrity twist

“LendingTree takes the guesswork out of confusing financial decisions like getting a mortgage, insurance policy, or personal loan, making it easy to earn financially and save money real,” says Molly Shannon, comedian, actress and New York Times bestselling author. Shannon plays the character of Linda, an outspoken, unassuming, no-frills woman with good intentions and a full helping of opinions. As Linda encourages friends and family to connect with a LendingTree “lenda”, viewers can relate to this memorable and lovable new character. “Working with the team at LendingTree to bring this character to life has been a fun experience and even more meaningful is that the post helps Americans discover that there are more financial options available than they realize and LendingTree makes it easy to find the best choice for their needs.”

Shiv Singh, Director of Marketing and Customer Experience at LendingTree, who joined LendingTree at the end January 2022, is leading the brand’s efforts to rebuild its connection with consumers and reintroduce Americans to LendingTree’s time- and money-saving services when they’re needed most. “At LendingTree, we realize that money isn’t always the easiest or most comfortable topic to talk about, but we’re on a mission to change that narrative and help Americans feel more confident when they make important financial decisions. In tandem with LendingTree’s re-imagined customer experience, this campaign will re-introduce LendingTree as a leading brand committed to empowering consumers to earn money.”

In partnership with Mekanism, an award-winning creative agency that intersects technology, design, culture and brand stories, this campaign will be LendingTree’s first return to long-form video and television in more than three years and should be aired on linear television. and cable from today, July 11, 2022. LendingTree, one of the nation’s largest individual brand display and search advertisers, will also update creative across all marketing channels to reflect the new campaign and brand positioning.

“Our first job with the stars of LendingTree Molly Shannon and uses humor to demystify complex financial decisions for everyday Americans,” said Jason Harris, co-founder and CEO of Mekanism. “This new campaign showcases a more ambitious brand voice than customers might expect to hear from this legendary fintech company, but bringing the soul of the brand to life in this way will help LendingTree build trust. with a new generation of consumers.”

Whether you are looking for a “lenda” for a new home, car, business or personal loan, LendingTree is your champion of choice. LendingTree. You win.

Click on here to watch Linda find a home lender, or here for Linda’s advice on personal loans.

About LendingTree

LendingTree (NASDAQ: TREE) is the nation’s largest and most experienced online marketplace, created to empower consumers so more people can earn money. LendingTree gives consumers easy access to the best deals on home loans, personal loans, credit cards, student loans, business loans, home equity loans/lines of credit, auto loans and more, through its network of more than 700 partners. Founded in 1996 and launched nationwide in 1998, LendingTree has helped more than 111 million customers obtain financing, save money and improve their financial and credit health through transparency, education and support throughout their financial journey.

LendingTree, Inc. is headquartered in Charlotte, North Carolina. For more information, please visit

Media Contact:
Megan Greuling
[email protected]

SOURCELendingTree, Inc.

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