2AM and krow London’s informative spot remind people what to do when someone is in trouble in the water
2AM has teamed up with Krow London and the National Water Safety Forum (NWSF) to create a high-impact television and social campaign to coincide with UN World Drowning Prevention Day on July 25th.
Directed by Steve Cope, the campaign tells us to think twice before jumping to save someone in trouble in the water, and instead to do the right thing and call 999.
With a startling use of CGI to show a man falling into a canal, while his friend stands helpless on the towpath, the campaign brings to life the inner struggle many people have when they see someone fall through. ‘water. The urge is to step in, but statistics show it’s much safer to call 999 and wait for help, as road safety manager and customer David Walker said. of Recreation, ROSPA, and Executive Member of the National Water Safety Forum: “Making the right call can mean the difference between saving one life or losing two or more. This campaign provides clear guidance to save lives in these crucial moments of a key drowning risk window.
Darryl George, Chief Creative Officer, Krow Group, said: “We’ve all read heartbreaking reports – Not knowing what to do, someone jumps into the water to save another but ends up needing help. to be rescued, or worse. With this campaign, we bring to life the inner struggle people face before deciding to take the plunge, encouraging them to stop and reflect. To make the right call and call 999.
The film was shot in one day on location in east London with all the crew and cast involved donating their time for a nominal fee.
Steve enlisted the brilliant Coffee & TV team working with C&TV CD Phil Hurrell and producer Gus Quirk for all online post-production work, and enlisted the services of longtime collaborators Tim Hardy at Stitch Editing for offline editing, and Munzie Thind at GCRS for Sound Design.
see more – Creative
Executive Creative Director: Daryl George
Creative team: Gus Ryan and Rory Sheppard
Planning Manager: Matt Watts
Entrepreneur: Camille Moran
Account director : Victoria Sayer
Film director/producer: Emma Rookledge
Production company: Movies at 2 a.m.
MD / Executive Producer: Aly Moffat and Nick Crabb
Producer of the production company: James Fuller
Cinematographer/Director of Photography: Iain Murray
Choreographer: Amelie Swift
Stunt coordinator: Ian Kay
Editor: Tim Hardy @ dot editors
Sound designer: Munzie Thind @ GCRS
Post-production creative director: Phil Hurrell @ Coffee and TV
Colorist: George Neave @ Coffee and TV
2D post team: Laura Smith (manager) and Toby Aldridge @ Coffee & TV
3D supervisor: Jonny Grew @ Coffee and TV
3D team: Adam Lindsey, Frankie Sutton, James Henaghan @ Coffee and TV
Post-production producer: Gus Quirk @ Coffee and TV
Water safety on set: Steffan Ciccotti
Genres: People, Narration
Categories: Sensitization, Corporate, social and public service announcements
krow London, Tue 26 Jul 2022 08:55:05 GMT