National Water Safety Forum reminds us to fight our instincts to save a life in the water

2AM and krow London’s informative spot remind people what to do when someone is in trouble in the water

National Water Safety Forum reminds us to fight our instincts to save a life in the water

2AM has teamed up with Krow London and the National Water Safety Forum (NWSF) to create a high-impact television and social campaign to coincide with UN World Drowning Prevention Day on July 25th.

Directed by Steve Cope, the campaign tells us to think twice before jumping to save someone in trouble in the water, and instead to do the right thing and call 999.

With a startling use of CGI to show a man falling into a canal, while his friend stands helpless on the towpath, the campaign brings to life the inner struggle many people have when they see someone fall through. ‘water. The urge is to step in, but statistics show it’s much safer to call 999 and wait for help, as road safety manager and customer David Walker said. of Recreation, ROSPA, and Executive Member of the National Water Safety Forum: “Making the right call can mean the difference between saving one life or losing two or more. This campaign provides clear guidance to save lives in these crucial moments of a key drowning risk window.

Darryl George, Chief Creative Officer, Krow Group, said: “We’ve all read heartbreaking reports – Not knowing what to do, someone jumps into the water to save another but ends up needing help. to be rescued, or worse. With this campaign, we bring to life the inner struggle people face before deciding to take the plunge, encouraging them to stop and reflect. To make the right call and call 999.

The film was shot in one day on location in east London with all the crew and cast involved donating their time for a nominal fee.

Steve enlisted the brilliant Coffee & TV team working with C&TV CD Phil Hurrell and producer Gus Quirk for all online post-production work, and enlisted the services of longtime collaborators Tim Hardy at Stitch Editing for offline editing, and Munzie Thind at GCRS for Sound Design.

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Executive Creative Director: Daryl George

Creative team: Gus Ryan and Rory Sheppard

Planning Manager: Matt Watts

Entrepreneur: Camille Moran

Account director : Victoria Sayer

Film director/producer: Emma Rookledge

Production company: Movies at 2 a.m.

MD / Executive Producer: Aly Moffat and Nick Crabb

Producer of the production company: James Fuller

Cinematographer/Director of Photography: Iain Murray

Choreographer: Amelie Swift

Stunt coordinator: Ian Kay

Editor: Tim Hardy @ dot editors

Sound designer: Munzie Thind @ GCRS

Post-production creative director: Phil Hurrell @ Coffee and TV

Colorist: George Neave @ Coffee and TV

2D post team: Laura Smith (manager) and Toby Aldridge @ Coffee & TV

3D supervisor: Jonny Grew @ Coffee and TV

3D team: Adam Lindsey, Frankie Sutton, James Henaghan @ Coffee and TV

Post-production producer: Gus Quirk @ Coffee and TV

Water safety on set: Steffan Ciccotti

Genres: People, Narration

Categories: Sensitization, Corporate, social and public service announcements

krow London, Tue 26 Jul 2022 08:55:05 GMT

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