The pandemic is clearly not affecting the rich. Lamborghini just closed the first half of 2021 on a high, selling a total of 4,852 cars. This is an increase of 37% compared to the same period in 2020, and a growth of 6.6% compared to 1H 2019. This is a historic record for the automaker.
During this period, the Urus SUV is again the best-selling model with 2,796 units sold (increase of 35%), followed by the Huracan with 1,532 units (increase of 46%) and the Aventador with 524 units sold ( up 21%). . There is no sign of slowing down either, with order books full until April 2022.
The United States remains its largest market (1,502 units), followed by China (plus Hong Kong and Macao; 602 units), Germany (391 units), the United Kingdom (318 units), Japan ( 258 units), the Middle East (226 units) and Italy (197 units). The automaker is officially represented by a network of 168 dealers in 51 markets around the world.
Lamborghini President and CEO Stephan Winkelmann said: “This exceptional result is double confirmation for us. This is proof of the strength and strength of this brand, which is enjoying increasing appeal despite a period of continuous challenges and uncertainties.
“He also approves the positive reception of our new industrial plan for the future electrification of our product line, in which we will invest more than 1.5 billion euros (7.45 billion RM) by 2024. Lamborghini’s course is set for a period of great transformation, where technological innovation and sustainability will go hand in hand with a focus on maximum product performance and loyalty to the brand’s DNA.