Ineos order books open next month

INEOS Automotive has announced details of its outlets in Australia and New Zealand. The 32 locations – mostly located in rural and regional areas – are part of the brand’s growing network across the region – and are the first of 160 locations to be confirmed in markets around the world.

With local order books for Grenadier 4WD slated to open next month, the mix of outlets includes established dealer groups, 4WD specialists, as well as farm equipment dealers. The British brand says its retail partners have been “selected on the basis of the in-depth knowledge and support they can offer Grenadier customers”.

Ineos has so far named retail outlets in ACT (Canberra), New South Wales (Central Coast, Dubbo, Newcastle, Orange, Port Macquarie, Sydney, Tamworth and Woollongong), Northern Territory (Darwin) , Queensland (Brisbane, Cairns, Gold Coast, Mackay, Noosa, Rockhampton, Toowoomba and Townsville), South Australia (Adelaide), Tasmania (Launceston), Victoria (Ballarat, Geelong, Melbourne, Mildura, Shepparton and Warragul) and Western Australia (Geraldton and Perth).

New Zealand operations will be managed by the Armstrong franchise, with sites in Auckland, Christchurch, Dunedin and Wellington.

By the end of 2022, Ineos plans to have a network of 200 sales and service sites covering more than 50 countries.

Talk to GoAuto Previously, Ineos Automotive APAC sales and marketing manager Justin Hocevar said the direct distribution (or agency) model offered by Grenadier would allow customers to “distill what they want from our retail”.

“There has been a lot of surveying and engagement with potential customers to determine what they want from our retail strategy and the sales and customer service experience,” Mr. Hocevar said. GoAuto.

“What we’ve learned from this is that a direct distribution model with online and face-to-face sales and support is critical to Grenadier’s success in Australia and New Zealand, and we’re working in close collaboration with our partner agencies to ensure “customer service before the sale”.

“We will have brick-and-mortar showrooms that will be branded. These will not be gin palaces, but comfortable and useful facilities where the Grenadier is the hero and the showroom is located at a reasonable distance from the Grenadier clientele.

Ineos says its business partners will be responsible for showcasing vehicles, facilitating test drives, supporting customer deliveries and, most importantly, providing the necessary after-sales service.

Partners will receive a direct commission from Ineos Automotive, which ensures price consistency and limits a partner’s financial investment to engage with Ineos Automotive, it says.

As reported by GoAuto Previously, Grenadier service was provided by Bosch’s 120 workshops across the country.

The Ineos Grenadier will eventually be offered in two-seat/five-door wagon, five-seat/five-door wagon, and five-seat/two-door utility configurations. To date, the company has only announced pricing for the former, which will retail from $84,500 (plus road charges) in Australia and $93,500 (+ORC) in New Zealand.

Ineos says the Grenadier will be a “no frills but capable package that is fully fit for purpose” and matches the braked towing capacity of its nearest rivals at 3500kg. The Grenadier’s main rival is the long-running Toyota LandCruiser 76 Series Workmate (from $67,400) and a number of ute-based 4WD wagons, including those from Ford, Isuzu, Mitsubishi and Toyota. .

The competition will widen to include a slew of utility models when the double-cab Grenadier arrives in 2023 or 2024.

“Selecting sales and distribution partners across Australia and New Zealand is an extremely important process,” Hocevar reiterated this week.

“We are committed to working with partners who hold the right credentials to represent the Ineos Automotive brand not just in metropolitan cities, but in the heart of Ineos Automotive’s customer base – regional Australia.”

“Australia is a vast country just waiting to be explored. We welcome our highly dedicated partners who are equally passionate and excited for the launch of the Ineos Grenadier in Australia later this year.

“Having full confidence in a carefully designed all-terrain vehicle must be backed by the support of a comprehensive network. Our partners will be invaluable in ensuring Australians can explore this great country with the assurance of help, advice and service wherever your Grenadier can take you.

Deliveries of the first two-seat, five-door Grenadier wagon are expected to begin locally at the end of the year.

Australian Ineos dealers:


New South Wales

  • Brian Hilton Motor Group, Central Coast
  • Fraser’s, Newcastle
  • Fraser’s, Wollongong
  • John Oxley Motors, Port Macquarie
  • JT Fossey, Tamworth
  • Purnell Engines, Sydney
  • Tony Leahey Motor Group, Orange
  • Western Plains Automotive, Dubbo

North territory

  • Kerry Automotive Group, Darwin


  • Armstrong Auto Group, Toowoomba
  • Caravan, Brisbane
  • DC Motors, Rockhampton
  • Mackay City Auto Group, Mackay
  • Noosa Automotive Group. Noosa
  • Pickering Automotive Group, Townsville
  • SLRV Expedition Vehicles, Gold Coast
  • Westco Motors, Cairns

South Australia

  • Kerry Automotive Group, Adelaide


  • Buckby Motors, Launceston


  • Aaron Brain Motors, Shepparton
  • Autoworld, Ballarat
  • Brighton Automotive Holdings, Melbourne
  • Northstar Mildura Motors, Mildura
  • Rex Gorell, Geelong
  • Warragul City Motors, Gippsland

Western Australia

  • Magic Enterprises, Geraldton
  • Magic Enterprises, Perth

New Zealand Ineos dealers:

north island

  • Armstrong’s, Auckland
  • Armstrong’s, Wellington

south island

  • Armstrong’s, Christchurch
  • Armstrong, Dunedin

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