Fujifilm will increase film prices by up to 60%

The movie – if you can even find it in stock – is already expensive enough and things are about to get worse. Fujifilm plans to increase film prices by up to 60% in the coming months. Let’s dig.

About the notice

This story started with a real “telephone” game: Print Koubou, a camera store, film retailer and photo lab in Japan shared a memo recently received from Fujifilm regarding price increases on Twitter. Japanese cam site, DCLifespotted the Tweet and wrote about it. The story was later picked up by PetaPixel. And now Fujifilm Japan has officially confirmed the contents of the note.

What the note says

A translated press release on Fujifilm’s website says:

Fujifilm Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Koji Matsumoto) reacted to the recent rise in raw material prices, transportation costs, etc., as well as the decline in demand for photography-related products. We have made efforts to absorb the costs by improving production efficiency and reducing costs, but since it is difficult to absorb the costs by enterprise efforts alone, we will revise the prices as follows.

We sincerely apologize for the inconvenience caused but thank you for your patience.

We look forward to your continued sponsorship of Fujifilm products.

The press release goes on to list the price increases and expected timelines:

  • Photo film will increase by 20-60% from April.
  • Color photo paper will increase 10-20% from May.
  • Color photochemistry will increase by about 10% from May.

And a range of other Fujifilm photo products will also see price increases in the range of 8% to 94%.

Why does this happen?

In the release, Fujifilm highlights the COVID-19 pandemic, an increase in transportation costs (likely caused by the supply chain crisis) and a decrease in demand for film products (which presumably reduced the savings of scale) for the need to raise prices.

Will this happen worldwide?

Although the press release technically only applies to the Japanese market, it seems likely that there will be price increases worldwide. The COVID-19 pandemic and supply chain crisis is also affecting things in North America. So don’t be surprised if, over the next few weeks, we publish an article confirming price increases in the US market.

What does all this mean for Fujifilm film prices?

Fujifilm lists seven 35mm film stocks, five of which are currently available in the United States (the Fujicolor Pro 400H and Fujichrome Veliva 100 have been discontinued).

If these price increases were to end up being global, the price of a single roll of 35mm film would go from:

Those are serious increases, and that’s without considering photo labs raising their prices to account for the added costs of chemistry and paper.

What can I do about this?

I don’t know about you, but I would suggest stocking up on movies right now. I will place an order with my local camera store as soon as I drop this item off!

You can also check out our article on how to save money on film shooting.

About Nicole Harmon

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