Fadna elevates the pharmaceutical industry with ‘Grow Beyond’

Fadna, a pioneer in the Sri Lankan functional food industry, recently launched an online discussion forum as part of its ‘Grow Beyond’ initiative with the aim of uplifting the pharmaceutical industry by improving overall service to health. community.

Held on September 25, coinciding with World Pharmacist Day, this online discussion was conducted via Zoom and targeted owners of private pharmacies across the island.

Many companies have experienced a huge threat to their profits as well as to the maintenance of business standards in the recent past. Understanding the dramatic evolution of the pharmaceutical landscape, in local and global contexts, this educational online discussion forum was started by Fadna to uplift the pharmaceutical industry via a knowledge sharing platform to provide better service to the community.

Additionally, the importance of working with professionally trained staff and emphasizing the importance of in-depth education was a key objective of the forum, and explained the direct correlation between providing better service to creating opportunities within the parameters of the current pandemic. Further information was shared regarding current trends within the healthcare industry and how to maximize profits, overcoming industry challenges.

With the aim of instilling a more positive attitude through education and providing expert insight into the growth of businesses during the current global crisis, Fadna sought to launch this project and take the pharmaceutical industry to the next level. superior.

Moderated by Dimuthu Ruwan Piyasena, the esteemed panel of some of the industry’s most prominent business and pharmaceutical professionals included Deepal Sooriyarachchi, Chandana Gunawardene, Kelum Jayasooriya and Ruwan Raigamkorala. This initiative was carried out in partnership with the All Island Private Pharmacy Owners Association (AIPPOA).

Grow Beyond was introduced by Fadna to facilitate engagement, boost motivation and thereby uplift the pharmaceutical industry.

Fadna Managing Director Chamendra Somathunga emphasized: “As one of the pioneering organizations in Sri Lanka’s herbal tea industry, we felt it was paramount to find ways to inspire positivity. Given the fluctuations and the overall discouraged behavior of most individuals and organizations due to the onset of the pandemic, we believe this was a much needed ‘pick up’ to inspire growth and development. enterprises. Given the series of generally positive requests, follow-ups and feedback received after the discussion, we hope to hold more discussion forums in the future.

Fadna is a well-known domestic brand in the functional food category of Sri Lanka. Through its constant research and innovation in collaboration with several universities, it has revitalized Sri Lanka’s tea industry and provided superior quality and efficiency through its products, making waves as an internationally recognized brand. With more online discussion forums on the horizon, “Grow Beyond” is an ideal Fadna initiative to carry the torch, uplifting the pharmaceutical industry to provide excellent service to the community and the country as a whole.

About Nicole Harmon

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