Apple’s online store collapses to prepare for AirTag and Purple iPhone 12 orders

Apple’s online store is down for the launch of AirTags and new purple iPhone 12 models, which are expected to be available starting at 5 a.m. PT or 8 a.m. EST in the USA.


Before new product launches, Apple often takes its online store offline to prepare for the influx of orders.

Announced at Tuesday’s “Spring Loaded” event, AirTags are Apple’s long-awaited Bluetooth object trackers that can be attached to wallets, keys, cameras, and more.

AirTags are priced at $ 29 each or $ 99 for four, and each AirTag can be engraved if desired. AirTags have a user-replaceable CR2032 battery that lasts for one year and has an IP67 dust and water resistance rating.

As for the purple iPhone 12 models, they are identical to the existing iPhone 12 and 12 mini, but are available in a new light purple color that joins the existing shades of white, black, blue, green and (PRODUCT) RED. The iPhone 12 mini is priced at $ 699 and the iPhone 12 is priced at $ 799.

There’s no indication that AirTags or purple iPhone models will be available in limited quantities, but it’s always a good idea to order early to get launch day delivery. AirTags and new iPhone models will be delivered to customers from Friday April 30.

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